Muni Muni
Brand Design
2025
Muni Muni is my love letter to matcha and mindful living—a café concept built around the idea that joy lives in small, beautiful moments worth pausing for. The name comes from the Tagalog word muni-muni, which means to daydream or reflect. It’s a brand rooted in stillness and sentimentality, designed to feel like a gentle pause in your day. Inspired by the softness of rural life, nostalgic textures, and films like Little Forest, Muni Muni celebrates the quiet beauty in everyday moments. I envisioned it as a seasonal pop-up offering matcha drinks, handmade goods, and curated merch—all wrapped in storytelling that feels personal and intentional. I led the full visual identity—from naming and voice to branding, packaging concepts, and art direction. Everything from the menu to the signage is designed to feel like something you want to keep—a little memory, a little moment. Muni Muni isn’t just a café—it’s a space to slow down, feel, and reconnect.







